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Who We Are


With God’s blessing, we began in 1987 AD with an idea from our father, Saud Al-Harbi (may God have mercy on him), to open a small project under the name Al-Faridi Furniture, specializing in selling carpets and rugs in the Qassim / Buraidah region. It was the first of its kind in the region at that time, and through it we were able to meet the needs of customers, and from it we were also able to identify… Having access to internal and external suppliers and factories specialized in this field, our work in this small shop continued until 2003.

Since 2003, we have crystallized our vision and goals and developed our marketing plans with the necessity of targeting the markets through which we can reach the largest segment of customers and also diversifying our options and products to meet the tastes of consumers. Accordingly, in 2003, we opened the first large, modern showroom specialized in everything customers need, including carpets, rugs, vinyl, and flooring in general, relying on our experience that we gained from previous years. We are committed to our goals, which are ensuring quality and excellent service. After that, expansion operations continued, bringing the number of our sales showrooms to 3 modern showrooms with a variety of high-quality products and with a distinguished sales team, we were able to obtain the satisfaction of our customers.

In 2007, based on the principles established by the founding father and our belief in achieving our goals and vision, we set out for the capital, Riyadh, and established the Sahm Al-Asalah Trading Establishment, which brought with it more than 20 years of experience in the field of trading in carpets, rugs, and flooring of all kinds.


The name of Sahm Al-Asala Carpets, Rugs and Flooring in Riyadh has become a destination for everyone looking for excellence and elegance in furnishings. The management of Saham Al-Asala Carpets and Rugs Foundation has been keen to meet all consumer tastes and take into account all segments of society by providing all types of carpets and flooring at prices that suit all segments of society, stemming from our mission, which is to provide and provide All furnishing solutions that meet a variety of categories.

Over the years of customer service, Sahm Lasala Carpets and Rugs has 14 branches in Riyadh and 3 branches in Jeddah, in which we targeted the best markets to reach the largest segment of consumers, inspired by the success of God Almighty and the satisfaction of our customers.

In 2020, we established a special section for projects and began targeting furniture projects and tenders in various sectors, including mosques, hotels, and government projects. We implemented many of them with the highest quality standards, and to ensure good implementation and quality at all times, we partnered with the best carpet and rug factories in the region and the world to obtain high-quality products that suit With the terms and conditions of bidding.


Quality Policy

“At Malak Events, we are dedicated to maintaining the highest standards of quality, professionalism, and excellence in all aspects of our event management services. Our commitment to quality is evident in every event we undertake. To achieve this, we pledge to:

Understand and Exceed Client Expectations: We listen carefully to our clients’ needs and preferences, working tirelessly to translate their visions into reality while going above and beyond their expectations.

Innovate and Evolve: We constantly seek creative and innovative solutions to stay at the forefront of event design and management. We embrace change and adapt to new trends and technologies.

Meticulous Planning: We approach every event with precision and thorough planning, leaving no detail to chance. Our goal is to ensure flawless execution and a seamless experience for our clients and their guests.

Professionalism and Integrity: We conduct ourselves with the utmost professionalism and integrity in all our interactions, both with clients and within our team. Trust and transparency are core values we uphold.

Continuous Improvement: We are committed to ongoing improvement in our processes, services, and skills. We regularly assess our performance and seek feedback to enhance our services further.

Sustainability and Social Responsibility: We strive to minimize the environmental impact of our events and contribute positively to the communities we serve. We promote sustainable practices and ethical behavior.

Training and Development: We invest in the training and development of our team members, ensuring they have the knowledge and skills necessary to excel in their roles.

Compliance: We adhere to all relevant laws, regulations, and industry standards, ensuring legal and ethical practices in all our operations.